Customer AI Certification
Why this course matters now
For decades, the Net Promoter Score set the standard—but it never solved the real problem: most companies don’t know why customers buy, stay, or leave, leaving 80–90% of revenue a mystery. This course fixes that. You’ll learn how to predict customer behavior and financial outcomes 18 months ahead, and turn reactive firefighting into proactive, predictable growth.
This is the new standard. Companies that master it will not be blind sighted with lack of visibility into 80-90% of their customer base they don't see with surveys alone. Those that don’t will be left behind.
Payment Options100% online, no pre-requisites
At your own pace, master in-demand Customer AI skills from pioneers to future-proof your career.
1 course, multiple feedback loops
Daily interactions with Richard, our team, and peers—within lesson forums. Live sessions held monthly.
Earn 2 certifications
Complete lessons, pass Assessments, and earn NPS Certification and Customer AI Certification.

The world leaders in CX Certification
This masterclass is led by a team with a proven track record of creating groundbreaking CX programs. Richard Owen led the team that co-created the Net Promoter Score (NPS) methodology, the metric that has been the industry standard for decades. He was the founder of NPS Certification, the world's most successful CX training program adopted by over 6,000 companies worldwide and translated into multiple languages. The OCX Cognition leadership team has experience growing over 1,000 enterprise-scale CX programs ranging from financial services to manufacturing, SaaS to telecommunications. As a leader in customer experience, innovation or RevOps this course will equip you with the knowledge and tools to drive real business impact and stay ahead of the curve.
Explore Curriculum
This course has made me more data-driven and proactive, and I'm now using AI to surface deeper patterns and predict needs before customers even voice them.
Thomas Whitaker
Senior CX Manager, Global CX & Insights — Iron Mountain

The connection between AI and customer retention strategy is no longer theoretical—it’s tactical.
Mike Plaskon
Chief, CX Operations —Pure Storage

Anyone who has ever seen — or will ever see — a customer needs this course to understand them better and improve their experience.
Björn Kälin
Sr. CX Manager, Managing Partner —morethentic ltd; former Global Head of Customer Insight at Holcim
Explore Curriculum
CX Foundations
The best demonstrated practices for CX programs, updated for AI
AI Foundations
What you need to understand as a CX leader, no jargon and hype
Data Assets
Strategies to make the data work in a world of messy, incomplete systems
Insights & Analytics
Move from basic to advanced analytics, to see your business differently
Action & Engagement
Get teams aligned and activated around customer data
Financial Impact
Tie CX directly to your company's growth and ROI
Implementation
Build your high confidence roadmap, avoid the pitfalls
Customer AI Leader
Futureproof your career as a leader in Customer AI
Flexible Payment Options
The future of customer management demands more than surveys and quick fixes—but it doesn’t need to be complicated or costly. Our pricing is designed to support both individual growth and enterprise transformation.
For You
Enhance your skills and boost your career with our individual plans. Choose Buy Now to access all lessons and tools to master Customer AI and a achieve a professional certification at $3,000/license. Need a flexible payment plan? We will help find a way, simply contact us.
For Your Team
Empower your entire team with a comprehensive learning experience. The Certify Your Team plan includes everything in our individual certification, with the option to host private, instructor-led sessions tailored to your company's needs. Contact us for pricing.